PAYTM UI/UX — A CASE STUDY
Technology has made everything convenient for us, who knew there could be something that saves us from long queues at banks or running out of cash? Digitalization has created an easy money transaction option for us.
Paytm is a leading platform when it comes to digital payments. It allows you to transfer cash into the integrated wallet via online banking, debit cards, and credit cards. Among the transactions, you can make on Paytm are recharges for mobile phones, metro cards, DTH cable, data cards, as well as post-paid payments for mobile phones, landline/ broadband, electricity, water and gas bills, etc. You can also book tickets for buses, trains, flights, movies, hotel rooms, etc. and pay for Uber cab rides using the platform.
Transactions become very laid-back for you with “Paytm Karo”
REVIEW OF PAYTM UI/UX
Paytm offered a revolutionary upgrade in its budding stage of business which solved numerous problems of people struggling with money transactions. Here is an analysis of the benefits and limitations of Paytm UI/UX and how it contributes to digital business.
https://createbytes.com/insights/
· VERIFIED LOGIN:
You have to verify twice while login into Paytm, once you have filled in your phone number and pass what, an OTP will come on your registered phone number for second verification, to log in. This ensures a secured login to your account and removes unfortunate scams.
· ‘’PAY USING’’ OPTION:
We add different sources of accounts for payments. Paytm offers a choice to select the preferred option to continue with the transaction. It gives customers the liberty to select the most suitable option and process.
· EXTRA: PAYTM MALL AND PAYTM STOCKS
Paytm Mall and Paytm Money are available as two separate dedicated apps on the play store and then also they are included in the Paytm app that increases the size of the app, which leads to more use of ram on smartphones and it becomes harder for lower-end smartphones to provide a fluid experience leading to lags and taking more time in performing a particular task.
· SPECIFIED ICONS FOR PURPOSE:
You can find relatable icons on the app for particular functions. For reference, you will see airplane icon for flight books, hotel icons for accommodation, and bus icons for roadway travel bookings. This makes user experience convenient and saves their time by directing them towards their requirement.
https://createbytes.com/insights/Should-we-integrate-App-Design-Techniques-to-Web-Design/
· BALANCE AND HISTORY:
Paytm offers a great way to view your balances in different options like wallet, Paytm bank, or respective accounts you added. Besides, it also helps to read and analyze your transaction history helping you in keeping a record of your money.
· FEATURED AND RECOMMENDED:
Paytm has offered a specific section for featured and recommended choices for its customers. They have analyzed customer behavior and provides a good experience through suggesting features and essentials. They involve movie tickets, monthly bills, insurance, and gas cylinder booking.
· SEARCH:
Paytm has offered its customers a huge variety of features and this to an extent makes the app cluttered. But the search works really well, through numerous options it takes you to your desired place. It avoids confusion and time-consuming experience which in end helps customers having a smooth practice.
://createbytes.com/insights/7-amazing-tools-for-logo-designing/
· OFFERS AND CASHBACKS:
What is greater than receiving a part of your expense back? Paytm delivers its customers a lot of offers and cash backs in most of the payments. Therefore customers are much likely to choose Paytm as their mode of payment. Moreover, it provides refer and earn to its customers which makes them more loyal to the app.
·QR CODE:
Paytm is said to have brought a revolution to the payment issues by its QR code feature. Every registered account on Paytm receives a QR code which in return makes the payment easy and fast. It also avoids mistakes in number mentioning and secures your transaction.
WRAP UP
Paytm has certain limitations but with every upgrade, it attempts to resolve them and providing a good user experience. It offers a huge number of features which makes the app cluttered at times but the innovation call to action, design, font, and colors are user friendly. The connection of the app with various businesses is what makes it chosen by a majority of the users. Paytm has absolutely contributed a lot to the digital payment uprising.
