IS UBER USER EXPERIENCE CHALLENGING OR ACCEPTING?
The ridesharing app’s rapid success is a fascinating case study for UX fanatics. Uber was founded in San Francisco in 2009. As of 2021, people can request Uber rides in 785 metropolitan areas across the world. Uber makes the process of calling a taxi quicker, more liable, and more protected, using a knowing interface to turn the process into something similar to an interesting game.
If you think ‘design is king’, you are mistaken — it’s the user that is the king or queen — and the design is centered on them and their experience.
Development and improvement are the motivating forces of a company and design and customer experience are at the heart of it. Success does not happen overnight, and to understand why it happened we need to keep in mind all the things that led to Uber being as big.
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REVIEW OF UBER USER EXPERIENCE
UX has the power to both attract and resist your users. An intelligent approach to UX means that you can deliver an experience to your user that is intuitive and pleasing on the surface without diminishing the complexity and power that lies beneath.
Uber tracks hundreds of cars in real-time in each of the 300 or so cities that it operates in while tracking user feedback and managing a cashless system of payment. Here is a reliable case study about Uber User Experience.
· Frequent contact to users to confirm or coordinate location is a major drawback. Riders were annoyed when they were contacted by their Driver to confirm the location. Riders expected Uber to do the work and didn’t feel the need to reiterate. Apps and technology are supposed to make the experience quick and stress-free for user.
https://createbytes.com/insights/Case-Study-01-Web-Design-for-Hiration/
· Uber has involved hugely in its user's lives. If power users with great reception, powerful phones, and tech literacy were having trouble in our most mature marketplace, how bad was the pickup experience in our immature marketplaces with more challenging technological and environmental contexts? This was a big challenge in less developed areas.
· Almost all trips involved some extra coordination effort such as a phone call to clarify the location and additional physical effort such as walking somewhere else to meet the driver, or the driver re-circling the block.
· A large majority of Riders don’t explicitly set their pickup location. They rely on the default device location of the app. Half of all sessions are at least 100m inaccurate. Only a small percentage of trips start within 20m of the requested location. Where the Driver is sent and where the Rider is actually picked up is mismatched.
· Often the rides are canceled without any notification. The user has to contact the driver and there he declines the ride. This is an extremely problematic issue with users in hurry. This results in users being unhappy with the service due to time waste and extra efforts.
https://createbytes.com/insights/How-to-include-Illustration-in-User-Interface/
· Uber relied heavily on the Rider explicitly setting a precise pickup location to meet. Not doing so causes the Driver to be sent to the default device location, which half the time is wildly inaccurate. This couldn’t be done with a simple UX, it requires heavily researched designs and prominent technology to work in handing the control to users of the application.
WRAP UP
Uber has no doubt given so many features to its users from in budget rides to ridesharing and what not. But with many features comes the responsibility of user issues handling. Technology upgrades to save time, Uber has some improvements to make ensuring its users a happy experience.
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