IS MYNTRA LEADING FASHION E-COMMERCE? UX STUDY
Do not have the energy to go out, try numerous dresses, reject most of them and hope for the one that catches your eye? Even though you got the one for you, can you imagine standing in a queue to pay the bill and purchase? Fashion e-commerce has been the biggest blessing to the ones who want to stay in their trousers, with a cup of coffee and scroll to find the perfect piece for them.
In addition to this, the global pandemic has been the toughest obstacle in going to your favorite brand store and spending the self-care day as a shopping spree.
But with technology upgrading so rapidly, this becomes barely an issue. Shopping now has become the easiest task that could be done from home.
Myntra, one of the most popular fashion e-commerce has swayed its way through the tough race battling the competitor brands and creating a huge business in India especially. You may have different applications like Ajio, Amazon, Flipkart, and many more on your phone to scroll and explore the purchasing, but the majority time ended up on Myntra. What makes Myntra a unique and preferred platform for fashion by the users?
Let us have a detailed review of the application and see how Myntra is leading fashion e-commerce.
https://createbytes.com/insights/
“RAMP IT UP” WITH MYNTRA: UI/UX REVIEW
Fashion is believed instant language and well it seems that Myntra has absolute command on it in India. Considering the two successful competitors, Amazon, and Flipkart, why do you think Myntra tops fashion e-commerce?
Answering it from the point of the design, if we could say it in one sentence, it will be “Myntra knows the audience and brings them what they require”. User Experience is what makes the app from the development stage to the highest downloaded app with the most positive ratings and recommendations.
· “TRY AND BUY”
Myntra introduced a new service option aimed at breaking the final barrier to shopping fashion online. The feature allows for the ‘touch and feels’ factor to seep into the world of online shopping, especially fashion, where it is expected to bring about a huge change in the way traditional buyers look at buying apparel online. Offline shoppers have expressed apprehension over the lack of touch and feel in the case of online shopping. It allows for a trial of products such as apparel, shoes, and accessories before purchase. Customers can opt to do so from the comfort of their homes, offices, or any other location of their choice. This feature will not only allow for high-value purchases to be made online but also reduce product returns to a large extent.
https://createbytes.com/insights/Trends-of-Digital-Entertainment-Industry/
· “WIN WITH MYNTRA INSIDER”
Myntra Insider is Myntra’s loyalty program which is open to registered users on Myntra. There is no membership fee to participate in Myntra’s Insider loyalty program. All you need to do is visit Myntra Insider and join the program. Win exciting points with every shopping experience. The strategy used to market their brand is motivation and encouragement to the users. With coupons, offers, and high discounts, collecting points and shopping simultaneously is amazing. These points can be redeemed for a world of benefits including exciting offers, early access to sales & exclusive access to Masterclass sessions on fashion & styling by India’s finest stylists.
https://createbytes.com/insights/Top-5-Product-Management-Software/
· “GIFT THE CARD OF JOY”
Myntra has now come up with gift cards that you can send them instantly to your loved ones to spread the joy of looking good. The minimum card value is Rs. 100 and the maximum value is Rs. 10,000. You can buy this with ease from both the mobile app and the website. Myntra has turned “live in the present with presents” to reality.
· “BE AN INFLUENCER”
You can create your profile in the Myntra app and be part of the fashion community wherein you can post your collections/outfits you have and follow the fashion brands, style icons. This will help easy discovering personalized and handpicked listings which might probably look good on you too. You can inspire others and revamp your closet at the same time.
· “SECURITY — AUTHENTICITY — RELIABILITY”
Myntra has developed itself as one of the most reliable and trustworthy platforms to spend your money on. The majority of the products are reliable brands, and the services are satisfying too. You Just need to add your products into the bag, place the order, enter the delivery address, and pay for your order with the secure portal. You can pay via COD, credit/debit card, net banking, Wallets, and redeem a gift card. Also, if you change your mind and want to cancel the order then you will have an option in your orders section wherein you can cancel it instantly without any hassle.
https://createbytes.com/insights/Technology-Revolutionizing-Travel-Industry/
· “HOW GOOD IS THE USER INTERFACE?”
What makes an application successful? A lot of factors, but what tops everything is Design. Let us take you on a virtual experience of its interface.
— Launch the application and you will see SIGN UP OR SIGN IN, easiest and hassle-free letting into the app. The design is too detailed but seems tidy. As soon as you log in, you see quotes about fashion and animation. Attractive and engaging enough? Quite an entertainment.
— The icons used are attractive and speak for themselves. They have maintained unity and consistency in their design. Which makes the user experience with the navigation, easy and simple.
— The categorizing in the application is great, divided into the studio, explore, bag and categories. Further, as you observe the app, you see search, notifications, Wishlist, and bag. The application is comfortable to use and at the same time is timesaving as it avoids confusion.
— Their search game is strong; you type what you need, and they show you thousands of options to choose from. Without misinterpreting your words, it is relaxing to get what you expected.
— Filter, can you believe scrolling through thousands and thousands of options to find that one perfect piece? Impossible right? There they give you options to decide the price range, size, brands, occasions, discount, body shape, and whatnot. There you go, finally the best range to select the perfect one for you
— Myntra offers a variety of features, but its design helps it to exhibit in the very simplest form. Their color palette is basic to bring out the images, “you buy what you see”. They have listed the features in a very systematic way further taking you to the detailed pages. Starting from the discounts, who doesn’t love it? Featuring the brands most purchased from, categorizing prices wise articles, moving to the bloggers and influencers column, and then to offers and essentials. Too much to explore on the app, but the attractive pictures and quotes in between motivating the users enough.
WRAP UP
The fashion industry grows at a rate we can never imagine. Stable brands with launched new ones, and the struggling ones, all competing together. Ecommerce has become a powerful platform to bring everything to one place and helping the users to get everything from everywhere. “Time is wealth”, with the world moving towards it even in the most critical and challenging times, Myntra until now has taken the command and still tries hard to achieve heights. Every application has limitations but as far as it concerns the user experience and makes amends to meet their requirements, leads the industry.
Let us know your user experience with Myntra in the comments below.
Stay safe, keep wish listing your favorite ones, and happy shopping!
