Booking tours easy now. How? — Essentials for travel website
Pack your bags. We are going on vacation! That is exactly what an effective travel website should make you feel. It should activate the travel bug with bright imagery and colorful copy and photos can do a lot of work in stimulating visitors. Web design plays a major role in visitors’ first impressions of a business as it can make or break a traveler’s decision to take a certain tour. Once a tourist is convinced that they wish to see the sights in the photos for themselves, it would be easy for them to plan their trip. This implies that the website needs to have frank travel information, helpful logistical details, and tips that will assist visitors to streamline the travel process.
The time spent by new users on the website is limited which means grabbing attention and interest in that time is important to keep them on your website. A strong website design will determine your user’s travel experience and their likings for their next visit.
ESSENTIALS OF A TRAVEL WEBSITE
Customer reviews
Out of all the effective sales driver techniques, customer reviews continue to rule the game. People want to know the experience of others before making the final call. Even for the smallest of purchases online, a consumer would like to see the reviews or ratings and in case of booking a tour, the credibility of this increases by folds. The more the customer reviews, the merrier it is for the website to attract the audience, come up with recommendations and rank amongst the trustworthy websites to rely upon. Be it travel or eCommerce, reviews tend to increase the conversion rate.
High-quality images
We live in a world where visuals are the most powerful way to inspire and transmit messages. They make a strong impression that has a great impact on the website. Pictures can be incredible motivators, especially when they are bragging about exotic, stunning locations, and dream destinations. Also, people tend to interact more on social networking sites that have plenty of images. So, it is reliable to say that users will stay longer and interact more in a website that has beautiful images.
Virtual Tours
With technology in full swing, the expectations of users have grown by many folds. Now a user wants to visit a location virtually first and once satisfied, then go on to booking the final tickets, hence, virtual reality has become an attraction point in the tourism industry. Guided virtual tours will help vacationers explore places. By giving a 360-degree view of the different locations, travel websites can let customers explore the ground before clicking on the ‘confirm booking’ button.
Search filters
The search filter is probably the most important essential in a travel website, as there are many parameters involved in researching and exploring the place, the hotels, the facilities before finally confirming the stay. This filter will allow the visitor to search and resolve specific questions of queries and ‘humanize’ the online booking experience by complementing with the users’ expectations and requirements.
Pricing
No matter how big of a wanderlust you are, when it comes to the pocket, everything takes a step down. In the online mode, it is important to be transparent with pricing otherwise there is a high chance that the user is spending money elsewhere. So, if you want to increase your profits and visits to your website, it is essential to know the importance of clear pricing.
Payment Integration
A travel website needs to offer a variety of payment options suiting the convenience of every visitor coming to your website. Also, friendly payment methods increase the chances of converting a visitor into a customer.
Go an Extra Mile!
Adding blogs on the website will be a cherry on top as many vacationers wish to explore a lot before they make the final payment or check-in their destination. But blogs must be well written and interesting. Furthermore, these blogs will play a significant role in search engine visibility and customer conversion standpoint.
Wrap up
Travel website design is all about evoking the travel bug in the visitor by showing the best of places and facilities under convenience. Therefore, designers need to consider these common but essential specific needs from users ensuring an amazing experience on your website.
REFERENCES
https://econsultancy.com/10-essential-features-for-travel-websites/
https://www.crazyegg.com/blog/example-travel-websites/
https://colorwhistle.com/travel-website-features/
https://blogs.constantcontact.com/website-what-should-a-travel-website-design-include/
https://createbytes.medium.com/design-an-ultimate-travel-app-ux-e665f308ed4f
